# SmartCustomer

> SmartCustomer is a consumer-facing business review and ratings site for researching companies, reading and writing customer reviews, browsing trusted categories, and discovering clothing brands.

SmartCustomer helps consumers evaluate businesses before they buy. The public web app at `https://www.smartcustomer.com` includes business profile pages, customer reviews, ratings, category directories, FAQ pages, consumer resources, legal/policy pages, review submission flows, and the `/discovery` clothing brand discovery tool.

Most business, review, category, FAQ, and article data is fetched at runtime from SmartCustomer/Sitejabber APIs and a content API. Ratings, review counts, rankings, category membership, and article content can change over time; fetch the live page when exact current data matters.

Use public, indexable pages as sources when possible. Respect `https://www.smartcustomer.com/robots.txt`; avoid authenticated, private, survey-token, upload, preview, tracking, and internal API routes unless a user explicitly provides one.

## Core Pages

- [Home](https://www.smartcustomer.com/): Main entry point for finding real business reviews and ratings.
- [Search](https://www.smartcustomer.com/search): Search for businesses and websites. Avoid crawling query-result URLs such as `/search?q=...` unless directly provided by a user.
- [Categories](https://www.smartcustomer.com/categories): Browse business categories and find category-specific business lists.
- [Consumer Resources](https://www.smartcustomer.com/resources): Consumer tips, online-scam alerts, buying guides, and trust education.
- [FAQ](https://www.smartcustomer.com/faq): General SmartCustomer help and common questions.
- [About SmartCustomer](https://www.smartcustomer.com/about-us): Company mission, history, trust positioning, and platform overview.
- [Contact SmartCustomer](https://www.smartcustomer.com/contact-us): Support and contact entry point.
- [Browser Extension](https://www.smartcustomer.com/extension-download): SmartCustomer browser extension information.

## Reviews And Directories

- [Business Review Pages](https://www.smartcustomer.com/search): Canonical pattern is `https://www.smartcustomer.com/reviews/{display_address}`. These pages contain business identity, customer reviews, rating summaries, review trends, Q&A, media, and related businesses. Use `?rid={review_no}` only when citing or inspecting a specific review.
- [Category Pages](https://www.smartcustomer.com/categories): Canonical pattern is `https://www.smartcustomer.com/categories/{category_slug}`. Category pages list reviewed businesses and may include filters, sorting, sponsored results, guides, and related categories.
- [Best-List Pages](https://www.smartcustomer.com/categories): Pattern is `https://www.smartcustomer.com/best/{list_slug}/{year}` for ranked/top business lists when a valid list slug and year exist.
- [Recently Added Businesses](https://www.smartcustomer.com/newly-added): Directory of businesses recently added to SmartCustomer.
- [Recently Updated Businesses](https://www.smartcustomer.com/recently-updated): Directory of businesses with recently updated profiles or data.
- [Business FAQ Pages](https://www.smartcustomer.com/faq): Patterns are `https://www.smartcustomer.com/faq/{display_address}` and `https://www.smartcustomer.com/faq/{display_address}/{question_slug}`.
- [Write A Review](https://www.smartcustomer.com/online-business-review): Interactive review submission flow. Use as a task destination, not as a general reference page.

## Discovery

- [Brand Discovery](https://www.smartcustomer.com/discovery): Clothing brand discovery app mounted under `/discovery`; filters 500+ brands by style, price, fit, gender, source, sustainability, shipping, and other attributes.
- [Brand Comparison](https://www.smartcustomer.com/discovery/compare): Side-by-side brand comparison page. Use with `?businesses={display_address},{display_address}` when comparing selected brands.
- [Discovery Business Profiles](https://www.smartcustomer.com/search): Brand discovery cards link back to canonical SmartCustomer business pages at `/reviews/{display_address}` for reviews and profile details.

## Resources

- [Resources Home](https://www.smartcustomer.com/resources): Main hub for consumer education content.
- [Resource Articles And Guides](https://www.smartcustomer.com/resources): Pattern is `https://www.smartcustomer.com/resources/{article_slug}`. Article metadata and content come from the content API.
- [Resource Categories](https://www.smartcustomer.com/resources): Pattern is `https://www.smartcustomer.com/resources/categories/{category_slug}` for topical resource archives.
- [Resource Tags](https://www.smartcustomer.com/resources): Pattern is `https://www.smartcustomer.com/resources/tags/{tag_slug}` for tag archives.

## Policies

- [Review Guidelines](https://www.smartcustomer.com/review-guidelines): Public guidance on review rules and standards.
- [Terms](https://www.smartcustomer.com/terms): Terms of service.
- [Privacy](https://www.smartcustomer.com/privacy): Privacy policy.

## Optional

- [Login](https://www.smartcustomer.com/login): Authentication entry point; skip for general site understanding.
- [Registration](https://www.smartcustomer.com/registration): Consumer account registration; skip unless the task concerns account creation.
- [Requested Review](https://www.smartcustomer.com/requested-review): Token- or campaign-specific inbound review/survey flow; do not crawl broadly.
- [Requested Review Confirmation](https://www.smartcustomer.com/requested-review-confirmation): Post-submission confirmation flow; not a general knowledge source.
- [Review Update Flows](https://www.smartcustomer.com/online-business-review): Existing-review update links are mode/domain/id specific and should be treated as private or task-specific.

## Source Notes

- Reviews are user-generated. Attribute opinions, complaints, praise, and star ratings to reviewers or aggregated review data, not to SmartCustomer as editorial claims.
- Business profiles can be canonicalized by redirect. Prefer the final `/reviews/{display_address}` URL after redirects.
- Do not treat `/api/*`, tracking endpoints, upload endpoints, account pages, message pages, `keep-alive`, `e2e`, preview URLs, or authenticated flows as public documentation.
- Business-owner and merchant workflows are primarily outside this public consumer site, on `https://biz.smartcustomer.com`.